The Wills Family as Employers

The Wills Family played a leading role in the development of the U.K. tobacco industry and as a result became very wealthy.  The business began as a small family partnership and thrived independently throughout the 19th century so that by 1901  it was the biggest and most prosperous tobacco manufacturer in the UK.  W.D. & H.O. Wills led the successful resistance to the invasion of the U.K. tobacco market by the American Tobacco Company and together with 12 other UK tobacco companies joined to create the Imperial Tobacco Company in 1901.

The non-conformist Congregational background of the Wills family underpinned their sense of responsibility to those less fortunate than themselves and as they developed into 'Tobacco Barons' and enjoyed the wealth they had created, they always maintained a genuine concern for the wellbeing of employees and fellow citizens.  Some of their more significant material benefactions are mentioned below.  Members of  the family involved in the business demonstrated leadership, astute business sense and an appropriate readiness to introduce technical innovations.  The family were also innovative in their employment policies; today some of their actions would be seen as paternalistic in the extreme but in a time when there was little general concern for standards of living and working conditions, the 'Wills paternalism' must have been very welcome and provided some real practical benefits.  Wills workers earnings were consistently more than 20% above the average and the annual company bonus or gift could push this comparison  up to 40%!  Paid holidays were introduced so that by 1891, all employees with at least one year's service were allowed at least one week's paid holiday - a benefit that was very rare at the time and was not to be granted generally to wage earners in the UK until the 1930s.  Workers also enjoyed a range of welfare benefits including a Company doctor, a sickness benefit scheme and a Matron to deal with minor illness or injury at work. By the 1880's subsidised meals were being provided and the new factory built in Bedminster in 1886 included dining rooms and kitchens in its specification.

The Imperial Tobacco Company pension scheme was not introduced until 1926 but Wills had routinely paid ex gratia pensions of around  10/- per week to retired employees and  in 1900, a scheme was introduced requiring employees to place 1/3 of their annual gift in the Wills saving scheme which would build up with interest added until they retired when they might expect to have access to a lump sum equal to about 12 years pay! 

A Female worker who got married was expected to leave and become a full-time housewife but if she wanted to continue her employment she could ask to do so.  This practice continued right up until the late 1960's although by then, it had become a quaint formality that the largely compliant workforce went along with and  nobody bothered to question.  Young Victorian or Edwardian male clerks at Wills who talked of marriage, could expect to be interviewed by their manager and strongly advised against their intentions if their salary had not yet reached a certain minimum! - An indication of the extent the Wills partners believed that they held a moral responsibility for the welfare of their workers which probably raised eyebrows even then!

Wills Family Portraits and History

Henry Overton Wills was born in Salisbury, Wiltshire on 2nd March 1781. His father Edmund Wills, was probably a jeweller or watchmaker and his mother, Rebecca, was the daughter of Henry Overton, a leading Congregationalist from Andover, Hampshire.

Henry's name first appears in a Bristol trade directory in 1786 as a partner in the tobacco business Wills, Watkins & Co.

"H.O. Wills was a staunch Congregationalist and very active in the church in Bristol. Yet, though an earnest man and allegedly a non-smoker, he does not appear to have been unduly austere in his everyday life. As has been noted, once he had achieved a solid level of prosperity he enjoyed the comfort and elegance of a large Georgian house; and his personal expense accounts contain entries for purchases of 'wine and best port'. "1

H.O. Wills I was buried in Penn Street Chapel in 1826.  When the chapel was demolished around 1970 the burials were left in the crypt and the land was developed.  In 2006/7, the land is being re-developed and this time the remains of burials are to be reburied - possibly at Canford Cemetery.

W.D & H,O Wills and the Development of the UK Tobacco Industry 1786 - 1965 by B.W.E. Alford (1) 

 

Henry Overton Wills I (1761 - 1826)

  William  Day Wills was born in June 1797 and joined his fathers business in 1818 as a trainee travelling salesman. In 1820 he was given his own 'Journey'.

William and his Brother Henry devoted a significant part of their leisure time to their religious interests. They added much to the success and development of the non-conformist movement in Bristol - " as successful manufacturers, they perceived that the spread of the gospel, like the sale of tobacco and snuff, depended on an adequate level of capital investment" (ref. 1). They made regular donations to charities run by the Congregationalists. They were founder trustees of the Hanham chapel in 1841 and of the Barton Hill chapel in 1843. Also, in 1843 at Highbury on the boundary between Redland and Cotham (a newly developing middle class suburb) they initiated the building of a main chapel - the architect was William's nephew by marriage, William Butterfield.

In 1838 William unsuccessfully contested the Redcliff ward in the local council elections but in 1846 he was successful as a Liberal candidate for St Pauls.

When he died in 1865,  he was buried in Arnos Vale cemetery, Bristol

  Click to see picture of  grave memorial

William Day Wills (1797 - 1865)

  The religious dissent of both William Day Wills and Henry Overton Wills II was matched by their political radicalism. Both supported the Anti-Corn Law League and made contributions to its funds. Regularly they supported Liberal candidates at parliamentary elections. Henry himself entered local politics in 1845 as a Liberal councillor for the St. Pauls district of Bristol.

By 1851 Henry had 11 children surviving from a total of 15... his family eventually numbered 18 children.... "while this ensured the survival of the Wills name, it added untold complications to the family tree" (ref. 1)

When he died in 1871, H.O. Wills II was buried at Arnos Vale Cemetery, Bristol (close to the spot were H.O. Wills III was later buried - see below).  A picture of the memorial will be added in due course. (DAN Jan 2007)

 

Henry Overton Wills II (1800 - 1871)

  With the formation of the Imperial Tobacco Company in 1901 and the Wills wealth assured, Henry Overton Wills III and his family began making significant benefactions to a variety of causes - many of them anonymously (high on the list were benefactions for religious causes and schemes for social welfare). His son George announced at a Colston Society dinner in 1908 that his father was to give £100,000 (around £6,000,000 in 2004 money) towards the establishment of a fully independent Bristol University - making possible the hopes of the original founders of the college in 1876... Henry was installed as the University's first chancellor in 1909.

Henry was the first of the third generation to enter the firm on the1st January 1846.

His estate was valued at £5,214,821 when he died in 1911. He was buried in Arnos Vale cemetery, Bristol.

  Click to see picture of  grave memorial

Henry Overton Wills III ( 1828 - 1911)

  William Henry Wills became Lord Winterstoke in 1906. He gave the Bristol Museum and Art Gallery to the City in 1904. He gave a number of gifts to his old school Mill Hill and large subscriptions towards the establishment of public libraries in Bristol,

William entered the business on 1st January 1848 with a salary of £50 per year.

His estate was valued at £2,548,209 when he died in 1911

 

William Henry Wills (1830 - 1911)

  Edward Payson Wills was made a partner in the firm in 1859. He lived for most of his life at Hazelwood, Stoke Bishop (Bristol) and remained directly connected with the business for a longer period than his contemporary partners, though he tended to play a less obtrusive role in its affairs.

His estate was valued at £2,635,160 when he died in 1910

 

Edward Payson Wills (1834 - 1910)

  Frederick Wills was a very popular factory manager. For many years he was in charge of the London house - while in London he lived in Hampstead but during the 1890s he returned to the Bristol area and he lived at Hill House in Backwell. He also had a place at Dulverton. He was made a baronet in 1897 and in 1900 he entered Parliament as a Unionist member for Bristol North constituency (breaking the family's Liberal tradition).

He made big donations to Bournemouth Hospital and Guy's Hospital for specific projects.

His estate was valued at £3,050,556 when he died in 1909.

 

Frederick Wills (1838 - 1909)

  George Alfred Wills was a keen amateur historian who regretted his lack of a university education - this was the main reason why he associated himself, and his wealth, with the University in Bristol. He and his brother Harry contributed around £500,000 (say about £25,000,000 in 2004 money) towards the University's expansion programme in the early 1900's and in the 1920's he gave a lot more. He purchased land for the University's playing fields, he and his brothers endowed a number of chairs, he financed the Wills Hall - a hall of residence for male undergraduates (completed in 1929). Among his other gifts were: Bristol General Hospital £60,000, the purchase of Nightingale Valley for the enjoyment of his fellow citizens... and in 1920 he bought the Victoria Rooms and presented them to the University as students club... with a further £20,000 (£500,000 in 2004 money) to help towards maintenance.

 

George Alfred Wills ( 1854 - 1928)

  Harry Wills shared with his brother George the cost of the large building programme for Bristol University. In addition he purchased the Royal Fort estate in 1917 as a site for the Physics Laboratory - in total he gave £200,000 towards the building and its endowment. In 1920 he gave £100,000 to the Bristol Royal Infirmary but by far his largest benefaction was the foundation of the St. Monica's Home of Rest on Durdham Down - he gave the sum of £1,500,000 - the idea was to provide a home for elderly women who were Anglicans ... preferably with high church leanings (reflecting the devout Anglo-catholic views of his wife). He was also very fond of organ music and therefore many church organs benefited from his support - notably the organs in Clifton College and Wells Cathedral.

 

Henry Herbert (Harry) Wills (1856 - 1922)

  Walter Melville Wills was associated with his brother George in gifts to Bristol University in the 1920's and he also independently provided it with a number of endowments. His main benefaction, however, was to finance the Homeopathic Hospital in Bristol, in memory of his son Bruce, who was killed in the Great War - it was opened in 1923.

 

Walter Melville Wills (1861 - 1941)

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